Audi IAA Experiential Design

Role: Creative Direction & Design
Client: Audi

At the 2015 IAA International auto show in Frankfurt, Germany, Audi constructed bold exhibition architecture showcasing the four key elements of the brand “The Power of Four” - Audi ultra, Audi Technologies, Audi quattro, and Audi Sport. Zoar was asked to direct and create all the media-architecture throughout the exhibition. Telling a story about the four key themes of the Audi brand, and linking the virtual and physical world by synchronizing the movement of the vehicles and the digital film content. The main hall featured four flagship Audi vehicles each mounted to their own 12,000 pixel resolution LED wall. We created the films for each LED screen and orchestrated the movement of all four vehicles to rotate 360 degrees in any direction while interacting with their respective film. In addition to the main hall Zoar created the ultra film at the main entrance, a 3D stereoscopic hologram in the Technologies tunnel, a sound weather environment for the quattro ice room, and a 320 ft sport tunnel lined with LED panels that lead to the main hall.

Audi Cloud

Role: Creative Direction, Design & production
Client: Audi

The Cloud is a media installation that was built to communicate the future of the Audi brand. It is a multi-dimensional grid structure that floats above the entire exhibition ground and contains 220 modular elements and over 7000 LED panels. Zoar was tasked with the challenge of creating a visual data stream that shows the connectivity and artificial intelligence of the Audi vehicles in the Cloud. The data visuals and animation are mapped meticulously by Zoar and move from one corner to the other while highlighting different stages and vehicles in the exhibition area. The Cloud was displayed at the world's top three largest auto shows: IAA - Frankfurt, Mondial de l'Automobile - Paris, and IAIE - Shanghai. 

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