Snap Originals Brand Identity

Role: Creative Direction & Design
Client: Snap Inc.

The mark tells the story of the most unique aspect of the brand: the vertical viewing experience. A vertical panel being projected is designed to emphasize that their content is much bigger than the medium and the screen itself. Created for a mobile experience, the identity system is built to move and is as versatile as the brand. It not only houses the content but reflects its spirit, energy and heightened perspective.

Snap Originals Brand Film

Role: Creative Direction & Design
Client: Snap Inc.

This anthem film welcomes the world to the innovative, mesmerizing universe of Snap Originals and its shows. Our task was to showcase the brand’s new logo that Zoar helped create and to introduce audiences to the evolution of video. To hype this new exciting brand, this film is fast-paced and visually engaging, capturing the broad spectrum of Snap Originals and the vibrant, hyper-colored worlds they inhabit.

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