Snap Originals Brand Identity

Role: Creative Direction & Design
Client: Snap Inc.

The mark tells the story of the most unique aspect of the brand: the vertical viewing experience. A vertical panel being projected is designed to emphasize that their content is much bigger than the medium and the screen itself. Created for a mobile experience, the identity system is built to move and is as versatile as the brand. It not only houses the content but reflects its spirit, energy and heightened perspective.

Snowfall Main Title

Role: Creative Direction & Design
Client: FX Networks

Main title sequences for FX Networks' penultimate season of Snowfall.. The reflective glass design represents our lead character’s perspective as he rises to the top. The police lights of south central are a distant view from the windows of his high-rise penthouse. Through the arc of the season, we begin to see Franklin’s progressively inverted view of reality as he confronts the demons that come with the decisions he’s made.

SoftBank Brand Films

Role: Creative Direction & Design
Client: Softbank

Brand films for the investing behemoth Softbank where they focus on contributing to people's joy through the Information Revolution.

Audi IAA Experiential Design

Role: Creative Direction & Design
Client: Audi

At the 2015 IAA International auto show in Frankfurt, Germany, Audi constructed bold exhibition architecture showcasing the four key elements of the brand “The Power of Four” - Audi ultra, Audi Technologies, Audi quattro, and Audi Sport. Zoar was asked to direct and create all the media-architecture throughout the exhibition. Telling a story about the four key themes of the Audi brand, and linking the virtual and physical world by synchronizing the movement of the vehicles and the digital film content. The main hall featured four flagship Audi vehicles each mounted to their own 12,000 pixel resolution LED wall. We created the films for each LED screen and orchestrated the movement of all four vehicles to rotate 360 degrees in any direction while interacting with their respective film. In addition to the main hall Zoar created the ultra film at the main entrance, a 3D stereoscopic hologram in the Technologies tunnel, a sound weather environment for the quattro ice room, and a 320 ft sport tunnel lined with LED panels that lead to the main hall.

Audi Cloud

Role: Creative Direction, Design & production
Client: Audi

The Cloud is a media installation that was built to communicate the future of the Audi brand. It is a multi-dimensional grid structure that floats above the entire exhibition ground and contains 220 modular elements and over 7000 LED panels. Zoar was tasked with the challenge of creating a visual data stream that shows the connectivity and artificial intelligence of the Audi vehicles in the Cloud. The data visuals and animation are mapped meticulously by Zoar and move from one corner to the other while highlighting different stages and vehicles in the exhibition area. The Cloud was displayed at the world's top three largest auto shows: IAA - Frankfurt, Mondial de l'Automobile - Paris, and IAIE - Shanghai. 

Audi Shanghai 2019: Future of mobility

Role: Creative Direction & Design
Client: Audi

Audi showcased the future of urban mobility with its latest concept car AI:ME at the Shanghai International Motor Show.

Star Trek Discovery

Role: Creative Direction & Design
Client: Paramount +

To showcase the world premiere of Star Trek: Discovery, Paramount + came to Zoar to design and create the visual fx for the signature launch promo. The setup was filmed on a motion-control system combined with a 360 degree light rig to seamlessly bring each character in and out of shadow all in a single shot.

Role: Creative Direction & Design
Client: FX Networks

Brand identity and launch and promotional material for the Indigenous American teen comedy drama television series by Sterlin Harjo and Take Waitit. Four Indigenous teenagers in rural Oklahoma steal, rob, and save in order to get to the exotic, mysterious, and faraway land of California.

Strange Angel

Role: Creative Direction & Design
Client: CBS Networks

Character campaign launch for the new show Strange Angel. Tasked with the challenge of creating 4 idents with the lead talent in the show, unique animations per character were created with cult-like imagery to be projected onto the contours of the talents' face and body.

Audi Q7 Premiere

Role: Creative Direction & Design
Client: Audi

For the North American International Auto show (NAIAS), Zoar created the launch film for the world premiere of the Audi Q7. Presented on a massive LED wall on the showroom floor, the film takes you on a single-shot journey through the “Land of quattro” where the vehicle drives through continuously evolving terrain, weather, and environments.

EA Madden 22 Brand Toolkit

Role: Creative Direction & Design
Client: EA Sports

Visual identity and brand materials for EA Sports Madden 2022

EA Madden 21 Brand Toolkit

Role: Creative Direction & Design
Client: EA Sports

Visual identity and brand materials for EA Sports Madden 2021

Snap Originals Brand Film

Role: Creative Direction & Design
Client: Snap Inc.

This anthem film welcomes the world to the innovative, mesmerizing universe of Snap Originals and its shows. Our task was to showcase the brand’s new logo that Zoar helped create and to introduce audiences to the evolution of video. To hype this new exciting brand, this film is fast-paced and visually engaging, capturing the broad spectrum of Snap Originals and the vibrant, hyper-colored worlds they inhabit.

Audi Brand Films - Quattro

Role: Creative Direction & Design
Client: Audi

For use across Audi’s premiere exhibitions, Zoar directed and designed four modular ultra wide 6K films and 2K extensions. Each film targeted a specific brand component of Audi - Audi Sport, ultra, quattro, and Audi technologies. Audi asked Zoar to establish what each brand meant in a short but elegant design-driven approach. The films premiered in Paris, Geneva, Brussels, Frankfurt, and Beijing.